I’m Isabela Berger
I'm a Brazilian brand designer living in Portugal. I believe brand is, above all, a way to build emotional connection between an organisation and its people. My job is to find that connection and make it scale, through strategy, design systems, and AI-assisted production that let a whole team carry it consistently.
From civic tech to cultural institutions, across Brazil, Europe and beyond
Working Experience
// 001 //
Brand Design Manager
Go Vocal (formerly CitizenLab)
2021 – Present
// 001 //
Brand & Design Consultant
Self-Employed, Lisbon
2021 – Present
// 003 //
Co-Founder & Creative Director
Naru Design, São Paulo
2015 – 2021
// 004 //
Senior Graphic Designer
Buono Disegno, São Paulo
2010 – 2015
// 005 //
Designer & Project Coordinator
[sic]comunicação, São Paulo
2008-2010
Education
// 2021 – 2023 //
Master's in Design Management
IADE, Universidade Europeia, Lisbon Master's research on a hybrid human–AI approach to rebranding, applied to the CitizenLab to Go Vocal transition.
// 2003 – 2006 //
Bachelor's in Graphic Design
PUC-Rio, Pontifícia Universidade Católica, Rio de Janeiro Foundation in design principles, typography, visual communication, and brand identity. Graduated in 2006.
What I bring
// 001 //
Rebrand leadership
End-to-end brand transformation, from naming workshops to global rollout, managing agencies, freelancers, and internal teams simultaneously.
// 002 //
Design systems that scale
Brand infrastructure built for non-designers. At Go Vocal, 75% of the company adopted the brand library, producing on-brand materials without designer involvement.
// 003 //
Cross-cultural execution
Brand rollout across 10 international markets. I understand how identity, tone, and visual language need to adapt across different cultural contexts.
// 004 //
AI-integrated workflows
I build prompting systems and Claude-powered tools that speed up brand production and exploration — and I train teams and entrepreneurs to use AI for strategy and content, not just output.
// 005 //
Co-creation methodologies
Designed a modular branding process where client participation replaces revision cycles, building brand literacy from within the organisation.
// 006 //
Purpose-driven experience
20 years across civic organisations, NGOs, B Corps, SaaS platforms, and cultural institutions. Brand design that serves people, not just business goals.
My approach
// 001 //
Discovery & research
Understanding the organisation, its people, and the problem the brand needs to solve. Stakeholder interviews, audits, and positioning workshops, accelerated with AI-assisted synthesis.
// 002 //
Strategy before design
Positioning, naming, and brand architecture before any visual decision is made — using AI to pressure-test directions and explore options faster. Design without strategy is just decoration.
// 003 //
Build for scale
Design systems, asset libraries, and training programs that let the brand live independently of the design team.
// 004 //
Measure & iterate
Brand health metrics, adoption tracking, and a long-term plan for the brand to evolve as the organisation grows.