I help organizations and entrepreneurs tell their stories through design

I believe design is a lever for change. My work is dedicated to a simple but powerful idea: multiplying the impact of missions that matter.

‍My journey began with a love for visual storytelling in the world of editorial design, but I felt a pull to use these skills for a deeper purpose. This led me to co-found Naru Design, a studio built from the ground up to serve organizations making a positive difference. It was there I learned that visionary leaders don't just need a logo; they need a strategic partner to help them translate their complex passion into a clear, compelling brand.

Seeking to apply this insight on a global scale, I joined the govtech B-Corp, Go Vocal (formerly CitizenLab). As the sole brand designer in a fast-growing international company, I had the incredible opportunity to spearhead its complete rebrand. This wasn't just a visual refresh; it was about articulating the company's soul, aligning a global team, and building systems that empower everyone—from marketing to sales—to communicate our mission with confidence.

Today, I blend this in-house experience with my passion for mentorship. I partner with acceleration programs in Portugal, guiding the next wave of impact-driven entrepreneurs. Helping them shape their vision, find their voice, and build a brand foundation for growth is how I continue to multiply good in the world.

If you're a world-changer looking for a strategic partner to ignite your impact, I'd love to connect.

My experience

Brand Design Specialist

Go Vocal (formerly CitizenLab)

Sep 2021 - Present

As the lead brand designer for a global govtech B-Corp, I orchestrate the brand's identity across all touchpoints. My role is a dynamic blend of high-level strategy and hands-on execution.

  • Brand leadership & rebrand: Spearheaded the company's full rebrand from CitizenLab to Go Vocal, leading a cross-functional team of freelancers and agency partners to redefine our market position and visual identity.
  • System design & empowerment: Designed and implemented a comprehensive brand system and Canva library, empowering a global team of 50+ to create consistent, on-brand materials with autonomy.
  • Marketing & product collaboration: Partner with marketing and product teams to translate complex tech features into compelling visual narratives, sales enablement tools, and global event experiences.

Design and Branding Consultant

Self-Employed | Lisbon, Portugal

Mar 2021 - Present

I partner with acceleration programs and entrepreneurs to build brands with purpose. Through strategic workshops and one-on-one mentorship, I guide founders in turning their vision into a viable, impactful brand.

  • Mentorship: Mentor for leading acceleration programs including AWE (Academy for Women Entrepreneurs), EWA (Empowering Women in Agrifood), and Relança-te.
  • Workshops: Develop and deliver masterclasses on strategic branding, covering everything from co-creating company values to leveraging AI and sustainability in brand building.

Co-Owner & Creative Director

Naru Design | São Paulo, Brazil

Aug 2015 - Oct 2021

Co-founded and scaled a design studio with a dedicated focus on the social impact sector. As a hands-on leader, I directed creative projects, managed client relationships, and shaped the studio's business strategy.

  • Innovation: Developed "Naru Express," a unique branding methodology specifically designed to help early-stage entrepreneurs with limited budgets build strong brand foundations.

Senior Graphic Designer

Buono Disegno | São Paulo, Brazil

Nov 2010 - Dec 2015

Developed compelling visuals and presentations for corporate clients, focusing on reports, pitch decks, and internal communications that clarified complex information.

Designer and Project Coordinator

[sic] comunicação | São Paulo, Brazil

Jul 2008 - Aug 2010

Managed the editorial design process for educational books, coordinating the workflow between illustrators, copy desks, and image curators to deliver high-quality publications on schedule.