I help organisations and entrepreneurs tell their stories through design

I help purpose-driven organisations and entrepreneurs transform their ideas into brands that inspire trust, mobilise communities, and make impact visible.

I'm a Brazilian designer living in Portugal, and I believe design is one of the most powerful tools we have to tell stories and inspire change.

My journey began in the editorial world, amidst the scent of paper from books and magazines, where I learned to love the art of communicating with clarity and emotion. That passion led me to co-found my own studio, Naru Design, with a clear mission: to dedicate our creativity to positive impact projects. For six years, I collaborated with NGOs and foundations, turning complex data into human-centered reports and giving a visual voice to important causes.

Today, I continue that mission as an art director and brand specialist for a global audience. Whether I'm leading the complete rebrand of a global B-Corp or mentoring micro-entrepreneurs who are just starting out, my work is always the same: to translate complex missions into authentic, lovable brands. For me, good design about what you see combined with the change it helps create.

My experience

Senior Brand Design Specialist

Go Vocal (formerly CitizenLab)

Sep 2021 - Present

As the lead brand designer for a global govtech B-Corp, I orchestrate the brand's identity across all touchpoints. My role is a dynamic blend of high-level strategy and hands-on execution.

  • Brand leadership & rebrand: Spearheaded the company's full rebrand from CitizenLab to Go Vocal, leading a cross-functional team of freelancers and agency partners to redefine our market position and visual identity.
  • System design & empowerment: Designed and implemented a comprehensive brand system and Canva library, empowering a global team of 50+ to create consistent, on-brand materials with autonomy.
  • Marketing & product collaboration: Partner with marketing and product teams to translate complex tech features into compelling visual narratives, sales enablement tools, and global event experiences.

Design and Branding Consultant

Self-Employed | Lisbon, Portugal

Mar 2021 - Present

I partner with acceleration programs and entrepreneurs to build brands with purpose. Through strategic workshops and one-on-one mentorship, I guide founders in turning their vision into a viable, impactful brand.

  • Mentorship: Mentor for leading acceleration programs including AWE (Academy for Women Entrepreneurs), EWA (Empowering Women in Agrifood), and Relança-te.
  • Workshops: Develop and deliver masterclasses on strategic branding, covering everything from co-creating company values to leveraging AI and sustainability in brand building.

Co-Owner & Creative Director

Naru Design | São Paulo, Brazil

Aug 2015 - Oct 2021

Co-founded and scaled a design studio with a dedicated focus on the social impact sector. As a hands-on leader, I directed creative projects, managed client relationships, and shaped the studio's business strategy.

  • Innovation: Developed "Naru Express," a unique branding methodology specifically designed to help early-stage entrepreneurs with limited budgets build strong brand foundations.

Senior Graphic Designer

Buono Disegno | São Paulo, Brazil

Nov 2010 - Dec 2015

Developed compelling visuals and presentations for corporate clients, focusing on reports, pitch decks, and internal communications that clarified complex information.

Designer and Project Coordinator

[sic] comunicação | São Paulo, Brazil

Jul 2008 - Aug 2010

Managed the editorial design process for educational books, coordinating the workflow between illustrators, copy desks, and image curators to deliver high-quality publications on schedule.