Mentorship & workshops to amplify your impact

I guide mission-driven entrepreneurs to turn ideas into compelling brands and stories. Through tailored mentorships and hands-on workshops, I help participants clarify their purpose, craft narratives, and develop the tools to communicate impact effectively.

Mentorships

I help early-stage entrepreneurs lay the essential foundations for their brands. My mentorships are highly collaborative, guiding participants through a hands-on journey where they:

  • Define their mission, vision, values, and brand personality
  • Understand and map buyer personas
  • Identify Value Proposition and Unique Selling Proposition
  • Develop authentic storytelling and user journeys
  • Build a communication strategy that creates clarity and consistency

By actively shaping these pillars, entrepreneurs gain the tools and confidence to lead their projects, align their teams, and collaborate with partners—always staying in control of their brand’s DNA.

What people say

"This mentorship was fundamental in improving how we present our brand, especially on our website (biggestminiforest.com) and in our formal presentations. Always very patient and cheerful, Isa showed a strong passion for her work and a genuine interest in our project. We learned so much! It was a great pleasure to be mentored by you, Isa."

Ana Laura Cruz and Luís Afonso

Co-founders at Biggest Mini Forest

"Isabela's mentoring was incredibly enriching. While my brand already had a market presence and a strong design, it was essential for me to see how I could unlock its full potential. It helped me gain a much deeper understanding of the customer journey and how I could elevate their experience with us. I've had several mentoring sessions in the past, and this was, without a doubt, my favorite and one of the most practical in terms of tools for the future. I couldn't recommend her more highly!"

Diana Rego

Founder at Criatura

Workshops

Dynamic, practical, and tailored to demand, my workshops explore the intersections of branding, creativity, and communication—always designed to spark new perspectives and actionable results.

Recent themes include:

  • How to boost your branding and Communications with AI
  • Co-creating and presenting values in a creative way
  • Branding in the Era of Artificial Intelligence
  • Branding & Sustainability: translating concepts into visual references
  • Build a communication strategy that creates clarity and consistency