Joining CitizenLab with the knowledge that a future rebrand was on the horizon presented a unique strategic challenge: how to manage a brand that is destined to change? My initial mission was not to expand on the existing identity, but to prepare it for a seamless transition. I focused on simplifying the visual language, strategically "cleaning up" an excess of graphic elements to create a more streamlined and coherent foundation. For me, this period was an exercise in strategic foresight—making deliberate design decisions in the present to ensure the future success of a massive project. This foundational work was crucial in minimizing disruption and paving the way for a fluid and successful transformation into Go Vocal.
