About the Project

BeVolley is a beach volleyball school for young people in Florida. Branding youth sports is less about a logo than about belonging, so at Naru we built the whole brand universe from the ground up: concept and naming, logo and illustration system, and every application that brings a sports brand to life, from uniforms and court gear to banners and beach chairs. The guiding idea, High Performance Lifestyle, holds both sides of the school's promise: serious training and the joy of the sport. What I loved most was translating the energy of these young athletes into an identity they could wear with pride, design as a way to build confidence and community.