Branding for youth sports is about more than logos; it's about creating a symbol of community, confidence, and positive energy. For Bevolley, a vibrant beach volleyball school for young people in Florida, our challenge at Naru was to build a complete brand universe from the ground up. We developed everything from the core concept and narrative to the tangible items that bring a sports brand to life: the uniforms, the court gear, and even the beach chairs. What fascinated me most about this project was translating the dynamic spirit of volleyball and the passion of these young athletes into a visual identity they could wear with pride, reinforcing design's role in fostering healthy and empowering environments for the next generation.
