Tackling systemic inequality in a megacity like São Paulo requires not just a powerful plan, but a brand that can make that plan accessible and urgent. For (Re)age SP, a landmark initiative by Fundação Tide Setubal and Rede Nossa São Paulo setting 50 concrete goals for a more just city, our team at Naru was tasked with creating its complete brand identity, campaign materials, and guide. This was a project of profound responsibility: translating complex public policy and data into a clear, human, and mobilizing call to action. For me, it was a masterclass in how strategic design can serve as a vital bridge between civil society and government, giving a powerful voice to a data-driven roadmap for social justice.
