How do you brand an orchestra that breaks down barriers, not just between musicians and the audience, but between sound and silence? Orquestra Moderna’s mission is to redefine the classical music experience through personal stories and radical inclusion, including a groundbreaking project with deaf teenagers performing body percussion. Our role at Naru was to create a brand identity and a series of nine concert illustrations for their residency at the prestigious MASP museum that could capture this unique spirit. The creative challenge was a beautiful one: to visually translate the intimacy and innovation of their music. For me, this project was a powerful exploration of how design can help make art more human and accessible, celebrating the idea that every person has a unique story and a unique way of experiencing music.
